Unity announces significant changes to its controversial new pricing plan

Ten days after Unity successfully enraged huge swathes of the development community by announcing sweeping, and wildly unpopular, changes to its Unity Engine business model, the company has said it’s “sorry” and walked back on significant aspects of its new pricing plan.

Last Tuesday, Unity announced that, as of 1st January 2024, developers would be expected to pay an additional monthly Unity Runtime Fee per new game install on top of their existing licence subscription after reaching certain revenue and life-time instalment thresholds. The backlash was immediate and intense, resulting in minor revisions to Unity’s initial plan.

Now though, Unity’s Marc Whitten has outlined significant changes to last week’s announcement in a post on the company’s website, beginning with another apology. “I want to start with this: I am sorry,” he wrote. “We should have spoken with more of you and we should have incorporated more of your feedback before announcing our new Runtime Fee policy. Our goal with this policy is to ensure we can continue to support you today and tomorrow, and keep deeply investing in our game engine.”

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