Home of championship targets younger audience with volley of themed games, apps and clothing lines
Tennis made the running when computer games were young. The earliest, most basic screen challenge invented, Tennis for Two, capitalised on the sport’s popularity.
Now in an attempt to call game, set and match once again, Wimbledon’s All England Lawn Tennis and Croquet Club (AELTC) is venturing on to the virtual court. The London club is launching a volley of new games to ensure the younger generation stays aware of the tournament and its competitive challenge.