Wimbledon courts the young with video games and fashion brand
Home of championship targets younger audience with volley of themed games, apps and clothing lines
Tennis made the running when computer games were young. The earliest, most basic screen challenge invented, Tennis for Two, capitalised on the sport’s popularity.
Now in an attempt to call game, set and match once again, Wimbledon’s All England Lawn Tennis and Croquet Club (AELTC) is venturing on to the virtual court. The London club is launching a volley of new games to ensure the younger generation stays aware of the tournament and its competitive challenge.
Comments
More in News
Oil protest disrupts Tekken 7 tournament at EGX, sparks online backlash
While two of the best British Tekken 7 players were ...
Katsumi leaves VALORANT Game Changers to pursue mixed-roster Challengers qualification
One of the most accomplished players from the North American ...
Everything announced in Minecraft Live, from Star Wars DLC to mob vote winner
Minecraft Live, developer Mojang's annual livestream celebration of Minecraft, has ...
TFT player leads the pack for esports streamers across mid-2023
Many esports competitors’ footprint extends beyond tournaments or qualifiers, with ...
The Van Gogh Museum will not restock that Pokémon card amid safety concerns
The Van Gogh Museum in Amsterdam has confirmed that it ...
Trending on Esport Chronicle
Nexus Mods takes down Starfield mod removing pronouns, reinforces stance on inclusivity
Nexus Mods, one of the largest sites for game mods, ...
Embracer’s collapsed $2bn “major strategic partnership” was reportedly with Saudi Arabia funded Savvy Games
A new report from Axios has shed fresh light on ...
What happened to Semper Fortis Esports? The history of an ill-fated journey through esports
Image credit: Semper Fortis Esports UK esports organisation Semper Fortis ...
New Wonka Trailer Shows A Young Willie Facing Off Against Chocolate Cartel
Warner Bros. has released a new trailer for its upcoming ...
D&D rules make any Baldur’s Gate 3 expansion “difficult”, developer says
Baldur's Gate 3 developer Larian has explained why the rules ...