Turtle Beach partners with Shikenso for sponsorship performance data

Turtle Beach partners with Shikenso for sponsorship performance data

Image credit: Shikenso Analytics / Turtle Beach

German analytics firm Shikenso Analytics has established a partnership with gaming peripherals brand Turtle Beach.

Shikenso will provide its AI platform to help Turtle Beach calculate sponsorship performance across an array of online platforms.

Turtle Beach will be able to collect information from live streams, video content, spoken partner integrations, and social media engagements, according to a release.

This includes insights on the brand’s partnerships with popular creators such as DrDisrespect, Skyrroz, Fextralife and Shlorox, with the goal of having data-driven decision making and creating more impactful growth strategies.

Shikenso Analytics is a data analytics firm which offers services including impact assessment of the value of commercial sponsorships in esports. The company recently provided an example of how its analysis can be used to measure the partnerships value with a report measuring the performance of IEM Cologne’s slate of commercial sponsors

Turtle Beach is a gaming-focused peripherals brand which produces headsets, controllers, microphones and more.

Shikenso Analytics has recently struck partnerships with leading stakeholders across the esports industry. This month alone Shikenso has announced deals with sportsbook Pinnacle as well as European esports organisation G2 Esports.

Arwin Fallah Shirazi, CEO and Co-Founder of Shikenso, commented: “Joining forces with a distinguished industry leader in gaming peripheral marks a significant step for us at Shikenso.

“Our sponsorship analytics tools will help Turtle Beach get an even more comprehensive overview of their engagements with their esteemed list of partnered creators. We look forward to providing insightful data and helping contribute to Turtle Beach’s strategic evolution.”

Davide Xu


Full Story »

Comments

Leave a Comment






The reCAPTCHA verification period has expired. Please reload the page.

More in News

Oil protest disrupts Tekken 7 tournament at EGX, sparks online backlash

While two of the best British Tekken 7 players were ...

Katsumi leaves VALORANT Game Changers to pursue mixed-roster Challengers qualification

One of the most accomplished players from the North American ...

Everything announced in Minecraft Live, from Star Wars DLC to mob vote winner

Minecraft Live, developer Mojang's annual livestream celebration of Minecraft, has ...

TFT player leads the pack for esports streamers across mid-2023

Many esports competitors’ footprint extends beyond tournaments or qualifiers, with ...

The Van Gogh Museum will not restock that Pokémon card amid safety concerns

The Van Gogh Museum in Amsterdam has confirmed that it ...

Trending on Esport Chronicle

Minecraft’s Latest DLC Lets You Have NERF Battles

Mojang has teamed up with NERF to create NERF World, ...

Remnant 2’s first major patch targets performance, stability, and more

Developer Gunfire Games' procedurally generated fantasy shooter Remnant 2 has ...

CS2 immediately hits server capacity as thousands flock to try out new game

Counter-Strike 2 seems to have taken a page out of ...

LoL fans disappointed in the price of this Worlds 2023 exclusive: ‘It’s for the whales’

Despite initial excitement for Riot Games’ new League of Legends ...

Unity reveals plans to charge per game install, drawing criticism from development community

UPDATE 11.45pm: As fury among developers continues to mount following ...