Saudi Arabia expands its sportswashing ambitions to the world of gaming
By zeroing in on the burgeoning eSports market, the kingdom has added a new layer to its soft power strategy in an attempt to polish its public image
Saudi Arabia has grand plans to become a powerhouse in the world of eSports and gaming.
The kingdom’s sovereign wealth fund – a $500bn entity chaired by Crown Prince Mohammed bin Salman – announced a new gaming company in January 2022 with the intention of staking its claim in the booming industry.
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