Razer partners with UAE initiative AD Gaming

Razer partners with UAE initiative AD Gaming

Image credit: AD Gaming

Global gaming peripherals brand Razer has announced a partnership with AD Gaming, an Abu Dhabi-based initiative focused on helping grow the country’s game development industry.

The partnership will see Razer create a gaming venue called the Gaming Zone on the AD Gaming premises, with an array of Razer peripherals, hardware, and other items available. Razer will also provide discounts to game dev companies that are a part of the AD Gaming initiative.

AD Gaming (short for Abu Dhabi Gaming) is a new initiative created jointly by the United Arab Emirates’ government and multiple other government and commercial organisations. The goal is, according to AD Gaming, to make Abu Dhabi the number one location of choice for all gaming industry businesses and provide support and help for local talent.

In addition, AD Gaming is also focused on creating esports events in the city of Abu Dhabi.

The initiative provides space for game dev companies to open offices and for global companies to open spaces in the country. The initiative has partnered with the likes of Unity and Nvidia, as well as game publishing company SAWA Group in the past.

The collaboration with Razer is focused on two different segments. First is the Gaming Zone create by Razer, a testing and event space that is fully equipped by Razer. This includes chairs, computer cases and peripherals. The space will be used by game development companies to test game builds, run simulations and host events, according to AD Gaming.

The other part of the partnership focuses on game development companies. As a part of this partnership, Razer will offer discounted hardware and peripherals to startups and businesses, with discounts ranging from 10 to 30 percent. The products will be available for all interested companies, with the goal of helping them scale better. Of course, this also helps Razer sell products. The company noted that the product list will be updated regularly and include newest Razer products.

Sultan Al Riyami, Head of Gaming and Esports at AD Gaming, commented: “In bringing another one of the industry’s most recognized brands to our community, we are providing a truly unique service to our members whilst simultaneously demonstrating the gravitational pull that Abu Dhabi has for global gaming giants.” 

Ivan Šimić

Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.

Full Story »


Leave a Comment

The reCAPTCHA verification period has expired. Please reload the page.

More in News

Oil protest disrupts Tekken 7 tournament at EGX, sparks online backlash

While two of the best British Tekken 7 players were ...

Katsumi leaves VALORANT Game Changers to pursue mixed-roster Challengers qualification

One of the most accomplished players from the North American ...

Everything announced in Minecraft Live, from Star Wars DLC to mob vote winner

Minecraft Live, developer Mojang's annual livestream celebration of Minecraft, has ...

TFT player leads the pack for esports streamers across mid-2023

Many esports competitors’ footprint extends beyond tournaments or qualifiers, with ...

The Van Gogh Museum will not restock that Pokémon card amid safety concerns

The Van Gogh Museum in Amsterdam has confirmed that it ...

Trending on Esport Chronicle

Baldur’s Gate 3 “feels so alive” because it used mo-cap and 248 actors to bring its characters to life

Baldur's Gate 3 drew on the expertise and motion-capture of ...

Invincible Goes Interdimensional In This New Season 2 Trailer

The second season of Invincible premieres on November 3 on ...

VALORANT Champions 2023: Scores, schedule, and standings

The definitive event of the VALORANT esports season has returned, ...

No, it’s “not just you” – Destiny 2 is seemingly “broken” right now

Destiny 2 players are continuing to experience difficulties this weekend, ...

Classic shoot-em-up Radiant Silvergun coming soon to Steam

Treasure's classic shoot-em-up Radiant Silvergun is coming soon to Steam, ...