(ESI Illustration) Image credit: SCAN Computers / Michael O’Dell
Esports industry veteran and Dignitas founder Michael O’Dell has announced he is joining PC hardware retailer SCAN Computers.
According to his LinkedIn post, O’Dell has been appointed as the Director of Pro Gaming and Esports for SCAN, taking over the company’s esports and gaming segment immediately. O’Dell told Esports Insider that he will take over “anything and everything” that is related to gaming and esports at the company.
O’Dell brings a great experience within the esports industry to SCAN. He was the founder of Dignitas, a highly regarded esports organisation in North America, and held several positions in the company from 2003 to 2019. He left Dignitas to take the position of Managing Director at London Royal Ravens, an esports organisation which was at the time owned by ReKTGlobal.
O’Dell left the Ravens to join the team’s parent company in 2022 as its Chief Gaming Officer, before leaving to join Infinite Reality in the same position. Besides working as a senior esports and gaming executive, O’Dell is an advisory board member for the British Esports Federation and owns an esports consultancy company Model Esports.
Interestingly, SCAN was one of the first brands to sponsor Dignitas in its early days. He will lead the company’s esports and gaming efforts, presumably handling partnerships with esports brands, the company’s custom PC division and more.
SCAN computers is a prominent British B2B and B2C hardware retailer and supplier of business hardware and IT services. SCAN was first founded in 1987 and operates a number of separate brands catering to different types of customers.
These include SCAN 3XS, the company’s PC building brand, as well as Pro Gaming, Pro Audio, Pro Video and Pro Graphics divisions, each focused on a different market segment. The company also operates IT, AI, Cloud and Signage divisions for enterprise customers.