AndaSeat locks in FlyQuest partnership

Gaming chair manufacturer AndaSeat has announced a partnership with North American esports organisation FlyQuest.

As a result of the deal, AndaSeat will become the official chair and desk partner of the organisation’s League of Legends team.

AndaSeat will equip the organisation’s facility with its range of gaming chairs and desks. The partnership will also apply to the streaming setups of its players which will use the chairs during practice and online competitions.

In addition, the two parties will collaborate to release a line of FlyQuest-branded chairs and desks for fans to purchase. Information on when the co-branded range will launch was not disclosed.

According to a release, AndaSeat partnering with FlyQuest aims to ‘enhance the gaming experience for both professionals and enthusiasts alike.’ AndaSeat becomes the third partner of FlyQuest, joining the likes of data platform Blinkfire Analytics and global payment processing company Mastercard.

The gaming chair manufacturer is no stranger to collaborating with esports organisations. In June 2023, it partnered with Chinese esports organisation JD Gaming and continues to support the likes of Team Singularity and Natus Vincere through similar deals.

Zhou Lin, CEO of AndaSeat, spoke on the deal: “We are thrilled to announce this game-changing partnership with FlyQuest.

“Our commitment to creating the most comfortable and performance-driven gaming chairs aligns perfectly with FlyQuest’s pursuit of excellence. Together, we will empower players to reach new heights and enhance the gaming experience for fans around the world.”